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10 signs of success from a marketing point of view (Effective Marketing Strategies)

Friday, 28 March 2014 by Laurie Lee Swoboda

How do you know if you are a successful business owner? Some measure success in terms of money. Others use data like number of potential customers, or even receiving prestigious awards. I believe it is more basic than that, a successful Owner knows he or she is successful when customers send you thank you notes,

Published in Internet Marketing, Marketing, Niche Marketing, WordPress

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Client Management With Your CRM (lead nurturing strategies)

Sunday, 23 March 2014 by Laurie Lee Swoboda

CRM = Customer Relationship Management Is Your Business Ready for CRM Software? In my humble opinion, every business, big and small, needs some sort of CRM. All businesses have clients to nurture, client needs to accommodate and sales statistics that require tracking. You can not manage a business with post-it notes or spreadsheets. Competition is too fierce, your client requires

CRM

Published in Content Relationship Management, CRM, Internet Marketing, WordPress

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Deadly Sins of Internet Marketing (Internet marketing mistakes)

Tuesday, 24 September 2013 by Laurie Lee Swoboda

Deadly Sin # 1: Confusing Internet Marketing with Advertising Don’t use these terms interchangeably; they’re cousins, not twins. Internet marketing is a systematic plan of many business activities that collectively work to attract and retain individuals who are in need of your services or products. Advertising is just one of many communications tools; typically a

Internet Marketing

Published in Internet Marketing, WordPress

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Internal Systems and CRM (Data tracking)

Sunday, 01 September 2013 by Laurie Lee Swoboda

Internal Systems and CRM We often speak to owners who tell us that they have 90% closing ratios or they get lots of traffic through their website. When asked how they calculate their data, there is no process or software program in place to capture this data. If an owner wants to be successful they

Content Relatoinship Management CRM

Published in Content Relationship Management, CRM, Internet Marketing, Systems, WordPress

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The Year Business Owners REALLY Embraced Social Media (Social media marketing)

Thursday, 01 August 2013 by Laurie Lee Swoboda

Have you been looking to use social media to promote your Company? 2015: The Year Business Owners REALLY Embraced Social Media Despite a few celebrity tweeting, social media had been mainly ignored by Business Owners until early 2013. By June, reports were that Twitter was becoming the key referral source for Business Owners, with a

SMM Social Media Social Media Marketing

Published in Internet Marketing, social media, Social Media Marketing, WordPress

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Double Your LinkedIn Connections (LinkedIn networking)

Tuesday, 23 July 2013 by Laurie Lee Swoboda

Double Your LinkedIn Connections – Just a Few Minutes Each Day LinkedIn continues to be one of the top social media platforms for lawyers who are in the B2B arena. By setting aside just a few minutes everyday day, you can easily double and even triple your LinkedIn connections and build strong relationships with your

LinkedIn SEO Social Media

Published in Internet Marketing, LinkedIn, Social Media Marketing, WordPress

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Why Wikipedia is the Most Powerful Marketing Tool (Credible sources)

Monday, 01 July 2013 by Laurie Lee Swoboda

Why Wikipedia is the Most Powerful Marketing Tool for Personal and Business Branding I think everyone uses Wikipedia. I know everyone has searched something on Google, Bing and or Yahoo. That means you have seen your “search” as a Wikipedia link in one of the top results on the search page. Just type in a

wikipedia

Published in Internet Marketing, social media, Social Media Marketing, Wikipedia, WordPress

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Simple WordPress Security (WP security tips)

Friday, 21 June 2013 by Laurie Lee Swoboda

Simple WordPress Security Using Strong Usernames and Passwords and Two-Step Authentication The most common WordPress hacks result from the use of poor usernames and passwords. To protect your site from brute force attacks (forced log in to your administrative account), you can do the following: 1 – Change your admin username. To do this: 1

WordPress

Published in Internet Marketing, WordPress

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Your Future is Our Vision (Marketing consultation)

Tuesday, 11 June 2013 by Laurie Lee Swoboda

We know the market which translates into new leads for you. Swoboda Marketing, LLC provides internet marketing, that is that simple to follow. Whether it is a new website or redesign of an old one, pay per click, SEO, Social Media or other internet marketing strategies; we offer a variety of comprehensive and affordable internet

Internet Marketing

Published in Internet Marketing, WordPress

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Invest in your Google My Business Profile (GMB profile management)

Saturday, 01 June 2013 by Laurie Lee Swoboda

Unlock Business Success: Invest in a Professionally Crafted Google My Business Profile Investing in a professionally curated Google My Business Profile (GMB) is paramount in today’s digital landscape, where local search results, prominently displayed through Google Maps and the local business pack, dominate nearly all Google searches. This paradigm shift, led by the prevalence of

Google +Search Engine Optimization Social Media

Published in Internet Marketing, Pay Per Click, Search Engine Optimization, SEO, WordPress

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Interactive Websites (Interactive WordPress features)

Tuesday, 14 May 2013 by Laurie Lee Swoboda

Get Your WordPress Website to Work for YOU! What is Important? When I think of a website the first thing that comes to mind it how can the features make my life easier. Don’t we all want to generate income while sitting on the beach? Lessen our load, by eliminating overhead and the headaches of

WordPress WordPress for Owners

Published in Internet Marketing, Web Design, WordPress, Wordpress Web Design

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IMAGE A primer on Image (Professional recognition)

Tuesday, 07 May 2013 by Laurie Lee Swoboda

What does your profile image say about you? I recently watched the Channel 2 career coach speak about this topic. His recommendation was NOT to put a picture of yourself on your page. I agree. In fact I have told Owners that for years. Your “look” may not be right for potential clients or employers.

Image Development

Published in branding, Image Development, Internet Marketing, Marketing, WordPress

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