If a website is online and no one sees it, does it really exist? Deep thoughts regarding your Guerrilla MARKETING STRATEGY… Digital marketing is absolutely essential to any online inbound marketing strategy. Regardless of whether your goal is lead generation, client service, sales support or even simply maintaining a basic web presence, the more “alive”
Internet Marketing Post
You probably already know these Internet Marketing Basics, but are you using them? Sometimes it is the more simple marketing that produces the best outcome. So it’s Back to Internet Marketing Basics: Does Your Website Pass the Click Test? Statically website visitors and email users spend about 10-20 seconds per page or email. If your
social media
Why Should You Outsource Your Social Media Marketing to a Proven Agency? Swoboda Marketing are social media marketing experts.  We don’t just do social media marketing (SMM), we do it PERFECTLY. So you want to engage your customers and potential customers, and you know that social media is where you’ll find them.  What you may
Sales Training
Phone Etiquette Marketing and Sales Tips Do You Have Secret Lead Killers? Every team member answering the phone in your business is part of your marketing team. Having an awesome marketing campaign is not enough. If the first contact your new leads (or current customers) have is with an untrained staff member, your marketing dollars are

Custom WordPress Website

Custom Designed and Developed WordPress Websites Do you have a website design in mind? Are you looking for a design that you can easily make changes to yourself? We can take your design and develop it using WordPress, which makes it simple to add content managed system. WordPress allows you to make simple changes, such
inbound marketing
Let the Big Internet Retailers do your work for you.  Cold Calling is For Amateurs! Where does your target audience “hang out”? The best way to have a successful inbound marketing plan is to go where your target customers are. Here is one idea: So let’s say your business is selling staplers. You have the
marketing post
How do you know if you are a successful business owner? Some measure success in terms of money. Others use data like number of potential customers, or even receiving prestigious awards. I believe it is more basic than that, a successful Owner knows he or she is successful when customers send you thank you notes,
CRM = Customer Relationship Management Is Your Business Ready for CRM Software? In my humble opinion, every business, big and small, needs some sort of CRM. All businesses have clients to nurture, client needs to accommodate and sales statistics that require tracking. You can not manage a business with post-it notes or spreadsheets. Competition is too fierce, your client requires
Guerrilla Marketing: 21 principles that you can use to eliminate cold prospecting and wasted advertising dollars. Most sales people spend all day dialing for dollars, chasing prospects who are mentally if not physically backing away from them, and they waste most of their time chasing deals instead of closing them. At the same time, most
Internet Marketing Post
Deadly Sin # 1: Confusing Internet Marketing with Advertising Don’t use these terms interchangeably; they’re cousins, not twins. Internet marketing is a systematic plan of many business activities that collectively work to attract and retain individuals who are in need of your services or products. Advertising is just one of many communications tools; typically a

Internal Systems and CRM

Internal Systems and CRM We often speak to owners who tell us that they have 90% closing ratios or they get lots of traffic through their website. When asked how they calculate their data, there is no process or software program in place to capture this data. If an owner wants to be successful they
social media
Have you been looking to use social media to promote your Company? 2015: The Year Business Owners REALLY Embraced Social Media Despite a few celebrity tweeting, social media had been mainly ignored by Business Owners until early 2013. By June, reports were that Twitter was becoming the key referral source for Business Owners, with a