inbound marketing
Let the Big Internet Retailers do your work for you.  Cold Calling is For Amateurs! Where does your target audience “hang out”? The best way to have a successful inbound marketing plan is to go where your target customers are. Here is one idea: So let’s say your business is selling staplers. You have the
marketing post
How do you know if you are a successful business owner? Some measure success in terms of money. Others use data like number of potential customers, or even receiving prestigious awards. I believe it is more basic than that, a successful Owner knows he or she is successful when customers send you thank you notes,

Niche Marketing

What is your niche market? Niche Marketing is concentrating all of your marketing efforts on a small but specific, well defined segment of the population. As a strategy, niche marketing is aimed at being a big fish in a small pond instead of being a small fish in a big pond. Niches are ‘created’ by
Internet Marketing Post
Why is it a good idea to list on the directories? While many of your potential customers search Google for information on local services, inevitably a large portion of them find their way to a local business directory aka “citation”. Many of these directories spend substantial dollars on branding/marketing their sites to drive traffic, and
Your relationship with your peers is important. Good industry relationships can help you grow as a person and as a firm. Good industry relationships can make managing your firm enjoyable. Bad relationships with peers can distract you and can turn your career into a nightmare. Bad relationships lead to price gauging, lowered industry standards and