In my humble opinion, every business, big and small, needs some sort of CRM. All businesses have clients to nurture, client needs to accommodate and sales statistics that require tracking. You can not manage a business with post-it notes or spreadsheets. Competition is too fierce, your client requires and deserve prompt response, a CRM will help you develop  awesome customer service protocols.

It is the attention to little details in your business that will set you apart from your competition. “Pay attention to your competition, but don’t follow them.” was a quote I heard recently. Sending the generic automated email with limited functions for your organization to track its effectiveness does not give you the opportunity to modify marketing campaigns that flop. For instance; if you send an email campaign to 500 leads without the ability to track how long one of these potential clients stayed on your page, who do you call first? A good CRM provides your staff with warm leads to call as opposed to cold.

Like I said, what Company couldn’t translate those tools into increased revenue?