Guerrilla Marketing: 21 principles that you can use to eliminate cold prospecting and wasted advertising dollars. Most sales people spend all day dialing for dollars, chasing prospects who are mentally if not physically backing away from them, and they waste most of their time chasing deals instead of closing them. At the same time, most
Internet Marketing Post
Deadly Sin # 1: Confusing Internet Marketing with Advertising Don’t use these terms interchangeably; they’re cousins, not twins. Internet marketing is a systematic plan of many business activities that collectively work to attract and retain individuals who are in need of your services or products. Advertising is just one of many communications tools; typically a

Internal Systems and CRM

Internal Systems and CRM We often speak to owners who tell us that they have 90% closing ratios or they get lots of traffic through their website. When asked how they calculate their data, there is no process or software program in place to capture this data. If an owner wants to be successful they
social media
Have you been looking to use social media to promote your Company? 2015: The Year Business Owners REALLY Embraced Social Media Despite a few celebrity tweeting, social media had been mainly ignored by Business Owners until early 2013. By June, reports were that Twitter was becoming the key referral source for Business Owners, with a
social media
Double Your LinkedIn Connections – Just a Few Minutes Each Day LinkedIn continues to be one of the top social media platforms for lawyers who are in the B2B arena.  By setting aside just a few minutes everyday day, you can easily double and even triple your LinkedIn connections and build strong relationships with your
social media
Why Wikipedia is the Most Powerful Marketing Tool for Personal and Business Branding I think everyone uses Wikipedia. I know everyone has searched something on Google, Bing and or Yahoo. That means you have seen your “search” as a Wikipedia link in one of the top results on the search page. Just type in a
Wordpress Security
Simple WordPress Security Using Strong Usernames and Passwords and Two-Step Authentication The most common WordPress hacks result from the use of poor usernames and passwords. To protect your site from brute force attacks (forced log in to your administrative account), you can do the following: 1 – Change your admin username. To do this: 1
Internet Marketing Post
We know the market which translates into new leads for you. Swoboda Marketing, LLC provides internet marketing, that is that simple to follow. Whether it is a new website or redesign of an old one, pay per click, SEO, Social Media or other internet marketing strategies; we offer a variety of comprehensive and affordable internet

Invest in Google Plus

2013 was extremely eventful in terms of Google updates. Key 2013 changes included additional releases of Penguin and Panda, Hummingbird, and the most important- shift away from providing keyword data credits to encrypted search terms. Many have gone so far as to ask whether SEO as a service is dead. For one interesting point of

Interactive Websites

Wordpress Post
Get Your WordPress Website to Work for YOU! What is Important? When I think of a website the first thing that comes to mind it how can the features make my life easier. Don’t we all want to generate income while sitting on the beach? Lessen our load, by eliminating overhead and the headaches of
What does your profile image say about you? I recently watched the Channel 2 career coach speak about this topic. His recommendation was NOT to put a picture of yourself on your page. I agree. In fact I have told Owners that for years. Your “look” may not be right for potential clients or employers.
Sales Training
An Aha Moment Once upon a time… When I was new to the marketing game, there was a shiny bright sunny Princess. She was my subordinate in a busy office and displayed a sunny disposition, charm and energy to each customer walking in the door. She smiled often, always helped her co-workers,was eager to learn