IT’S ALL ABOUT WHO IS ON TOP
Pay Per Click
Pay Per Click advertising has become big business as owners learn the importance of being “on top” of the search engine results. Pay per click (PPC) campaigns in companys are often handled by the owner. Within a few months and after thousands of dollars wasted they soon find the budget devoured and little new business generated.
Effective Pay Per Click is the fastest way to bring ready-to-retain clients to you. Colorado Legal Marketing places your ads within the top three portions on the results pages of all the major search engines. Pay Per Click Advertising for Owners is effective because it matches potential clients who are looking for what you offer with pages on your website that are prepared to pitch your products or services.
You could see dramatic results in as little as one week with Pay Per Click for Owners. Call 303-448-8841 today for your FREE CONSULTATION!
How Pay Per Click works
How Focusing Will Help Improve Sales
Competing for clients is a daunting task for most Companys. With growth of the internet, the number of companies online has skyrocketed, which means that the number of your competitors has, as well.
QUESTION: How are you supposed to be able to stand out in your industry when it’s packed full of other Companys selling a similar service, possibly offering the same services at a lower cost?
ANSWER: The key here is to FOCUS! Do not spread yourself too thin. You must zero in on a niche market and/or limit yourself to geographic regions you wish to dominate. This strategy will help you become more of an expert in your field and in your geographic area.
Below are the top three ways focusing can help you improve sales:
- People like to work with local Firms, or at least with Firms that offer local representation. People enjoy the ability to meet with their Owner face-to-face and to know who they are working with.
- Zeroing in on a niche in your field will give you an leg up on your competitors. Focus on dominating your niche market, knowing everything there is to know about it, so that your clients benefit from your added knowledge. You will become a known expert in your niche market.
- Focusing can help improve the ROI on your PPC campaigns. Many companies believe that adding every iteration of every keyword imaginable to their PPC campaigns is the way to get the best exposure online. This tactic may get you the MOST exposure, but if you comb through your Search Query Reports, you will be surprised at how ineffective this tactic may be..
There are three areas to focus when it comes to Pay Per Click for Owners.
First, go through your current keyword listings and delete those that just aren’t relevant or that are costing you a ton of money and producing no conversions.
Second, you can change your Match Types from Broad Match to something more targeted like Exact Match or Phrase Match.
Third, you can start getting serious about your Negative Keywords and as you go through your Search Query Reports, pick out the keywords that obviously don’t do you any good and add them to your Negative Keyword list.
It’s no secret that focusing your marketing efforts can drastically improve your ROI, why do Firms continually forget the basics and waste money on spreading themselves too thin?
Let Swoboda Marketing re-evaluate your current Pay Per Click campaigns and marketing efforts to see if focusing in can help you improve your returns. Pay Per Click is a competitive world and zeroing in on geographical market and massaging your PPC campaigns could really help put money in your pocket.
-
Swoboda Marketing has the best performing list of keywords representing the services you sell from the largest databases available.
- Our team uploads keyword lists, and bids for the best price with the major search engines.
- Your ad appears in the top sponsored links sections when a potential customer performs a search using those keywords.
- Searchers click on your ads and are directed to the most relevant page of your website, where you can captivate them with a great offer and turn them into a paying customer.
Swoboda Marketing ’s Pay Per Click services transform your website into a powerful lead generator.
Pay Per Click has the most accurate up-to-date tracking capability of any form of marketing available today. We can see information for all the major search engine PPC programs, track where your visitors are coming from what they do once they get to your website, and how long they say there. We then take this data and make your pay per click campaign even more efficient.
PAY PER CLICK IS A SIMPLE IDEA, BUT THAT DOESN’T MEAN IT’S EASY.
A successful campaign requires constant keyword management, keyword selection, ad placement and scheduling, bid management, and more. Leave the pay per click management to Swoboda Marketing. We take the guesswork out of Pay Per Click so you can focus on what really matters—running your business.
