Professional Web Design
Your Website is the Face of Your Company
“If you think hiring a professional is expensive, wait until you hire an amateur.” Red Adair
Would you let your neighbor do surgery on you? Or, would you hire someone who knew nothing about plumbing install the plumbing in your new home? Most of us would say no. You would hire a professional to make sure to get the best results possible. A professional web designer with a marketing eye knows how to direct your website to your target market. As the saying goes “you never get a second chance to make a first impression”. Your website must represent your company in a professional manner. With Swoboda Marketing’s web design you will retain customers that would otherwise be missed or lost.
What About Professionalism?
In hiring a professional website designer, not only should they know how to create a beautiful image, but also how to give you the image that’s effective for your business and industry. A skilled designer should know the importance of marketing as well as creativity. An effective website should be unique, easy on the eyes, be easy to navigate, load efficiently, and work properly with all of the major Internet browsers.
Why Hire a Professional Web Designer?
What About Customization?
How can you make your website stand out? There are millions of websites on the Internet. As of 2013 there were close to a billion websites with more being created by the minute. Without a standout website you are simply a “billboard in the desert”; no one is going to see you. A nice template you have purchased seems like an easy, cost-efficient solution, although you risk having your website look like thousands of others. In addition, many custom features that you may need for your website such as contact forms, galleries, forums, video or other special scripts are not available with pre-made templates. What happens if you have a website built with a pre-made template and you want to expand it in the future? Chances are you will have to rebuild the entire site to include those custom features that you want.
Send A Clear Message
A professional web designer with a marketing background is experienced in understanding how to effectively communicate your brand’s message. Professional web designers are also experts in internet marketing as well as relaying your brand’s message through the use of color, fonts, shapes, layouts, images and more in order to deliver the best representation for your business.
The Power of Search Engine Optimization in Your Web Design
One of the most important factors of your website is its ability to reach the first page of search engines. It is useless to have a website if the website does not show up among search engine results. A high search engine ranking is important and not because it is free; it is normally the only way potential customers will find you business on the Internet. A professional web designer knows how to design and develop your website in such a way search engines can easily read and rank your pages/website. This is known as search engine-friendly design. Like we said before, having a nice website without search engine optimization (SEO) is like having a billboard in the desert, no one is going to find it! The results of using a professional web designer would give you a better shot at ranking well in the search engines. Utilizing the services of a professional web designer is the most cost effective and efficient way to insure top ranking for your website.
What About Browser Compatibility?
Will your website be compatible across all or most browsers? Browser incompatibility occurs when a website doesn’t display the same or appears “broken” to site visitors on different browsers. Different browsers (Internet Explorer, Netscape, Mozilla, Safari, etc.) have different standards and best practices for displaying your web pages. What looks perfectly fine in Mozilla may show up as a broken site with Internet Explorer. Professional web designers are accomplished at understanding how to insure websites display properly on multiple browsers. An effective web designer will test your website, insuring that the majority of visitors from multiple browsers can view your website the way it was designed.
A Professional Website Designer is a Worthy Investment
Having a professional website designer will give your business a competitive edge that no pre-made template website could ever give you. Your businesses website could be seen by thousands of people around the world every day. You need to make sure your website represents how you want the world to see your company. A pre-made template may seem cost-efficient and easy to initiate, but in the long run, it’s more advantageous to your business to hire a professional website designer.
You Need to Stay One Step Ahead of the Competition
In today’s internet environment competition is high in every industry, and most businesses are utilizing the internet to gain a competitive edge over their competition. If your competitors are utilizing the internet and you are not, they are already a few steps ahead. When you launch a more effective website, you will begin leveling the playing field. This is not the time to pinch pennies – this is the most important investment you will make in your business.
We’re an agency known for our no-nonsense approach.
Just straight talking and smart thinking, delivered by a person who cares about the success of your business.
WE HELP OUR CLIENTS GET MORE CUSTOMERS
We’re an agency known for our no-nonsense approach. Just straight talking and smart thinking, delivered by a person who cares about the success of your business.