Website Redesign

Is a website redesign worth it?

Illustration of a team assembling a web page layout with HTML and title tag panels

When a website redesign earns its money, and when it does not

A redesign pays for itself when the site is costing you work: slow on a phone, impossible to update without a developer, or built before customers searched the way they search now. It does not pay for itself when the structure is sound and the real problem is the wording, or two of your pages competing for the same search. We tell you which one you are looking at, including when the answer is that you do not need a rebuild.

What changes after a rebuild

You keep the rankings you already have.
A redesign is the easiest way to lose years of search history, and it happens quietly: broken redirects, page titles dropped, URLs changed without anyone mapping the old ones. We map every existing URL before a single page moves, so the traffic you have follows you across. What you get afterwards is a site that loads fast, reads properly on a phone, and that you can update yourself. Over 15 years in, with hundreds of customers you can go and read about.

Frequently Asked Questions

What are the benefits of redesigning your site?

What a redesign is actually buying you:

A site that reads properly on a phone, instead of a desktop page squeezed small
Pages you can update yourself, without paying someone to change a sentence
A structure search engines and AI assistants can read, so you turn up when someone asks for what you do
Fewer visitors who give up before they find your phone number

Why should you redesign your website?

Usually because the site has stopped doing its job, rather than because it looks dated.

Ask yourself these questions:

How easy is it to find important information or purchase?
How does it compare to your competitors’ sites?
How long have you had the site?
Have you had the same site for the past 3 years?
Is it search engine friendly?
Is it mobile-friendly?

Work through those honestly and the answer is normally obvious. The last two matter most: if the site is hard to use on a phone, or search engines cannot read it, the design is the smallest of your problems.

The short version: if your site is not bringing you new customers, or people leave it frustrated, it is time to rebuild it.

When is the right time to redesign your website?

There is no fixed schedule, and anyone who gives you one is guessing. The question is not how old the site is, it is whether it still matches how your customers search and how your business works now.

Most sites reach that point somewhere around the three year mark. The phone layout starts to feel dated, pages added one at a time stop lining up with each other, and what search engines reward has moved on. If yours still loads fast, reads well on a phone and brings in work, leave it alone and spend the money on the content instead.

The other trigger is a change in the business rather than the calendar. New services, a second location, a different kind of customer. When the site describes a business you no longer run, the redesign is already overdue.

Are you out of my budget?

Our motto: Website Guru That Cares, Small Agency Pricing, Big Agency Experience.

This agency was started on a simple idea: a small business should be able to afford a high end website. The work is priced for small businesses and built to the standard a large agency would charge several times more for. Take a look at the portfolio and judge for yourself. We will not call these cheap websites, because the product is not cheap. If you want an affordable site that still looks and performs like a serious one, you are in the right place.

How much does a website redesign cost?

It depends on the site, so an honest answer needs a look at yours first. Three things move the price: how big the site is now, how much bigger you want it, and what you want it to do that it does not do today. A redesign that reuses a sound structure costs a fraction of a rebuild. Send us the address and we will tell you which one you are looking at, and what it would cost.

Will you need to redesign or redo my website completely?

Not always, and we will not know until we look under the hood. That is why nobody can give you a fixed quote on a redesign without seeing the site. If the structure is sound and the site is not too old, it usually takes a facelift rather than a rebuild.

Sometimes the opposite is true, and the site needs so much work that fixing it costs more than starting again. That is usually a site built with no thought for phones or search engines, or put together in a hurry by someone who had stopped caring. When that is the answer we will say so before you have spent anything.

How do we get started?

It starts with a look at the site you already have.

Tell us the address and what is frustrating you about it. We will come back with what we would change, what we would leave alone, and what it would cost. There is no charge for that and no obligation afterwards. Book a time or give us a call.

We help our clients get more customers

We’re an agency known for our no-nonsense approach. Just straight talking and smart thinking, delivered by a person who cares about the success of your business.

FREE QUOTE | 303-448-8841

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   John Sewards 
 May 7, 2025
 
 
 Trustindex verifies that the original source of the review is Google. We were incredibly impressed by the exceptional creativity, flexibility, attention to detail, and professionalism demonstrated by the team at Swoboda Marketing. They delivered top-notch web design services that far exceeded our expectations. Their dedication to craftsmanship and customized solutions resulted in a unique, SEO-friendly e-commerce website that truly reflects our brand’s identity. We couldn’t be happier with the outcome and highly recommend their services.
  
 
      Posted on Google  
   
   Doug McFadden 
 January 8, 2025
 
 
 Trustindex verifies that the original source of the review is Google. I had to switch hosting companies in a pinch. Laurie was very responsive and had terrific insight. She  knew exactly which questions to ask me and got our site set up and switched over seamlessly. I’m very thankful.

Update 1/8/25  I have been relying on Laurie's services for over a year now and I couldn't be any happier.  Thank you Laurie for making my life easier.
  
 
      Posted on Google  
   
   Kelley Law 
 July 29, 2024
 
 
 Trustindex verifies that the original source of the review is Google. I have done a couple of projects with them.  They do great web design with superb marketing and SEO work. If you are looking for a new or site refresh that will get your business traction, I would put Swoboda Marketing on the job.
  
 
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   C Smiley 
 February 20, 2024
 
 
 Trustindex verifies that the original source of the review is Google. Laurie built a beautiful website for me. After being in business 19 years and using my DIY site, it feels like I've finally stepped into the modern world. She was patient with my aversion to technology and she had lots of good design ideas and input. UPDATE 7 months later: In the last 4 months I have had many more inquiries and contacts than was usual before the new website. Contacts from all kinds of people---vendors, landlords, renters. No doubt Laurie's work on my website is one of the main factors for this increase in visibility. Thanks again!
  
 
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   Tonic Kraze 
 February 8, 2024
 
 
 Trustindex verifies that the original source of the review is Google. Swoboda Marketing is THE BEST when it comes to wordpress web development! Laurie helped me revamp my old site and even provided a walkthrough on how to make changes. Best person to partner up with.
  
 
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   Margery Runyan 
 November 30, 2023
 
 
 Trustindex verifies that the original source of the review is Google. Laurie is a great artist and very responsive to the aesthetic needs of my self-expression.
  
 
      Posted on Google  
   
   Debra Breazzano 
 November 21, 2023
 
 
 Trustindex verifies that the original source of the review is Google. Laurie's web design expertise, advice and guidance was invaluable to create my perfect professional website. Her patience with my "tech ignorance" was truly appreciated. I highly recommend her services!
  
 
      Posted on Google  
   
   Ryan Lesniak 
 October 13, 2023
 
 
 Trustindex verifies that the original source of the review is Google. If you need any sort of website help, Laurie is THE solution. She works efficiently, thoroughly, and is great with communication. Separate from her amazing work, Laurie is also a pleasure to work with. Her professionalism and genuine approach to projects made my time working with her very enjoyable. Look no further than Swoboda Marketing for your digital needs, Laurie will get you right every time. I cannot recommend her enough.
  
 
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   Henry Vogt 
 August 14, 2023
 
 
 Trustindex verifies that the original source of the review is Google. Laurie is awesome all around! She is easy to work with, super knowledgeable, and does very high quality work. She redid our website and now runs our SEO. Highly, highly recommend!!

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So, are you ready to level up your online presence with our responsive web design services?

Don’t wait another minute, let’s start this exciting journey together! Get in touch with us today to set up a chat and take the first step towards a website that impresses your visitors and gets real results. Your digital success story begins right here!

With our friendly team and commitment to excellence, you can trust that your website is in good hands. Don’t settle for anything less, choose Swoboda Marketing for responsive web design services that go above and beyond. Get in touch today, and let’s bring your vision to life! Contact Now

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