Website Redesign - is it worth it?
Give your site more than just a fresh coat of paint, give it a whole new life!
You will have less than 10 seconds to make an impression on your visitor (including site load time) before they decide if they want to stay or hit the back button and go visit someone else's site. If you're a business owner and your website is not bringing people in, your website might be hurting your bottom line rather than helping it. I can help you with your website redesign and give it the face lift that you've been planning.
Nothing like a new design!
Your image is everything - make sure you look awesome!
Your website might be working fine, is it looking up to date? How does it compare to that of your competitors? Nowadays, with all the options that your visitors have, the appearance of your website is among the most important aspects of presenting your site. Swoboda Marketing can help you with your website redesign and give it the face lift that you've been planning but haven't gotten around to yet. With over 15 years of experience, hundreds of satisfied customers are proof to the quality of my work.
What are the benefits redesigning your site?
Some of the benefits of redesigning your website:
- It will get your website up to date on the latest design trends
- Give it a fresh new look that will bring you to a even playing field with your competitors
- It can help your site get a better ranking on organic search results.
- It will improve user experience, which will result in more conversions from visitor to client.
Why should you redesign your website?
There's are a number of reasons why you should redesign your site.
Ask yourself these questions:
- How easy is it to find important information or purchase?
- How does it compare to your competitors’ sites?
- How long have you had the site?
- Have you had the same site for the past 3 years?
- Is it search engine friendly?
- Is it mobile friendly?
You should consider all these questions to decide if you need a redesign. Even fortune 500 companies are constantly changing their website.
The bottom line is: If your site is not bringing you new customers, or customers are leaving your site frustrated, it’s time for you to update your site.
When is the BEST time to re-design your website?
As a rule most companies should think about redesigning their sites every 2-3 years. Even if your website is performing well. You will most likely see a big boost in leads if you were to do a little nip and tuck to the design of your site.
UX and UI design research and search engine updates bring up useful insight on what design elements are most optimal and change from year to year. Sometimes they change very little, but often by the end of that second year the difference is substantial enough to impact your number of visitors and conversions. Not to mention how the design trends tend to change over time.
A good example is when Google released their mobile-friendly update in April 2015. This update made it so when someone was searching for something through their smartphone or tablet, only websites that were mobile-friendly (websites that had an optimized version for viewing on mobile) would appear first on the search results. Since over 70% of Google searches come from phones and tablets, this affected so many business and companies that the event even got a nickname of its own, Mobilegeddon.