Pay Per Click Advertising: (also known as Cost-Per-Click [CPC]) is when you pay each time a person clicks on one of your ads, which takes them to your website. This can be on Facebook, Google, Yahoo or any number of additional PPC options. Pay-per-click (PPC) marketing is complex, collaborative, and interactive.
Every time your ad is clicked, sending a visitor to your website, you have to pay the search engine a small fee (or large depending on your idea of small). When PPC is working correctly, the fee is worth it, because the visit is worth more than what you paid for it. In other words, if you pay $8 for a click, but the click results in a $200 sale, then you’ve made a hefty profit.
Remarketing, Display Advertising & Banner Ads
Remarketing: is a tool that places a cookie on your computer after visiting a website. This cookie allows an advertiser to display ads from on different sites as you search the web. Remarketing can help you reach people who have previously visited your website. You can even show these previous visitors ads that are tailored to them based on which sections of your site they have visited. When you click on the ad the advertiser pays a fee to the site where the ad was placed.
Display Advertising: – remarketing without the stalking feature.
Banner Ads: You’ve seen more than your fair share of banner ads. These small rectangular advertisements appear on all sorts of Web pages and vary considerably in appearance and subject matter. If you click on them, your browser will take you to the advertiser’s Website. Banner ads are usually relatively simple pieces of HTML code, but their presence on the Web and their importance in Internet-based business is immense. When you click on the ad the advertiser pays a fee to the site where the ad was placed.
These are all representations of Pay-Per-Click advertising. If you would like to understand more about PPC advertising, contact us.
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We’re an agency known for our no-nonsense approach. Just straight talking and smart thinking, delivered by a person who cares about the success of your business.