PPC = Pay Per Click


Pay Per Click advertising has become big business as Companies learn the importance of being “on top” of the search engine results. Pay per click (PPC) campaigns are often handled by the business owner. Within a few months and after thousands of dollars wasted they soon find the budget devoured and little new business generated.

Effective Pay Per Click is the fastest way to bring ready-to-purchase customers to you. Swoboda Marketing places your ads within the top three portions on the results pages of all the major search engines. Pay Per Click Advertising is effective because it matches potential customers who are looking for what you offer with pages on your website that are prepared to pitch your products or services.

Internet Marketing PPC Package:
Set-Up of PPC account = Initial one time set-up fee of $300 or 5 hours to create account, 1 campaign with 5 ads and keywords chosen. Management is based on number of campaigns to manage and budget.

PPC or SEO? SEO or PPC? These two different parts of online marketing might be seen as two different sides of the coin but any website owner knows that a successful online marketing strategy should involve both of these strategies. When a business owner first hears the term PPC ads (or Pay-Per-Click ads), his or her first thoughts are generally negative. “Will these ads really bring quality traffic to my website and if so, are they worth the cost? Why not just focus on the organic results and try to rank well?” Though an internet marketing strategy that focuses on organic search ranking is very important for a higher ranking long-term, a PPC campaign on top of a standard internet marketing approach will result in some amazing results.

PPC combined with organic search results can:

  • Increase the click through rate of your organic listings
  • Give you two listings on a search page
  • Allow you to rank for keywords that you would not normally be able to reach
  • Allow you to re-target past visitors
  • Give you SEO suggestions that you had not even thought of