How Does Pay-Per-Click Advertising Work?
Pay Per Click Advertising revolves around keywords or market segments depending on the type of PPC you are doing. Keyword research, grouping, catchy ads and organization are the keys to creating winning campaigns, and search engines reward advertisers who use effective keywords and segments to create well organized, smartly targeted pay-per-click campaigns.
Every time your ad is clicked, sending a visitor to your website, you have to pay the search engine a small fee (or large depending on your idea of small). When PPC is working correctly, the fee is worth it, because the visit is worth more than what you paid for it. In other words, if you pay $8 for a click, but the click results in a $200 sale, then you’ve made a hefty profit.
A lot goes into building a successful PPC campaign: from researching and selecting the right keywords and phrases, to a well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions. Search engines reward advertisers who can create relevant, intelligently targeted pay-per-click campaigns by charging them less for ad clicks. If your ads and landing pages are useful and satisfying to users, Google and Yahoo charges you less per click. So if you want to start using PPC, it’s important to hire someone to do it correctly.
It’s essentially a kind of auction. Every time a search is entered, the search engine digs into the pool of advertisers and chooses a set of winners to appear in the valuable ad spaces on its search results page. The “winners” are chosen based on a combination of factors, including their bid, quality and relevance of their keywords and ad campaigns, as well as the size of their keyword bids.
This system allows winning advertisers to reach potential customers at a cost that fits their budget.
Facebook is the most-visited site on the web, taking 35 percent of total online traffic. Facebook’s PPC program offers both CPC and CPM pricing models. Facebook offers the best targeting options available with PPC.
With Facebook, users tell them everything: age, gender, marital status, where they work (and used to work), what books and movies they like, and what topics they’re interested in. They tell Facebook more than they probably tell their closest friends and family members. And Facebook makes it easy for advertisers to market to users based on all this awesome information.
We’re an agency known for our no-nonsense approach.
Just straight talking and smart thinking, delivered by a person who cares about the success of your business.
WE HELP OUR CLIENTS GET MORE CUSTOMERS
We’re an agency known for our no-nonsense approach. Just straight talking and smart thinking, delivered by a person who cares about the success of your business.