Display Advertising is graphic advertising on the internet that appears next to content on web pages other than your own, such as IM applications, email, other search criteria and internet news platforms. This product is similar in nature to remarketing.
These Display Advertising advertisements, often referred to as banner ads, come in standard ad sizes and include text, logos, pictures, and, more recently, rich media such as video. Rich media, synonymous for interactive multimedia, is enhanced media that utilizes a combination of text, audio, still images, animation, video, and interactivity content for active participation from the recipient of the ad.
Think of Display Advertising as magazine or newspaper ads, only online and – like TV commercials – with the capacity to move from static to interactive flash and video. Display advertising is a critical application that can increase lead generation.
When someone searches for a keyword, the Display Advertising will appear along the side of the search results. With Display Advertising, you are able to target the ad to a certain demographic. This form of advertising and the relatively low costs of each click makes it an interesting option to consider, especially for companies that market to certain niches.
If you have a particular niche area of your business that is interesting to a particular demographic in a certain geographical location, then Display Advertising provides an important option to consider. Your company may have particular success with this form of advertising.
Contact Swoboda Marketing if you are interested in finding out more about how Display Advertising can be used to market your company on the internet. Find out how our Display Advertising can increase your conversion rate.
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We’re an agency known for our no-nonsense approach. Just straight talking and smart thinking, delivered by a person who cares about the success of your business.