What are Backlinks?

A Backlink is a link from one website back to yours. Backlinks between two relevant sites are valuable.  Getting linked to or from high page rank sites relevant to your site helps your website’s page ranking.

Backlinks are a critical piece of the SEO puzzle in getting your site ranked on Google.
Backlinks, along with additional strategies, helps your page rank.

Google says: “Your site’s ranking in Google search results is partly based on analysis of those sites that link to you. The quantity, quality, and relevance of links count towards your rating. The sites that link to you can provide context about the subject matter of your site, and can indicate its quality and popularity. “

If a lot of sites link back to your site, for example, Wikipedia, then your content is proven to be awesome and you an expert in your field. Google actually does care about the quality and relevance of site linking.

Swoboda Marketing designs online linking strategies based on relevance linking and your specialty audience considering both your goals and budget.

We do not believe in any specific online “tactic” or magic SEO bullet. Quality Search Engine Optimizations take time.

Our Philosophy can be summed up in  the words of John Wooden, the former legendary basketball coach at UCLA:  “If you don’t have the time to do it right, when will you have time to do it over?”

Social media, search engine optimization, email newsletters and pay-per-click campaigns are all elements of the holy grail of an internet marketing campaign. If some SEO company tells you they can link you to hundreds of sites for $9.95, they’re not only lying to you, but they are cheating you too.

Beware of Black Hat Techniques –  You have probably seen this before…

“For just $9.95, we offer hundreds of quality Backlinks!”

“1000 Quality Backlinks for your site!”

“In just one month, Acme, Inc. can make your site #1 in Google Searches!”

Backlinking to sites that have nothing to do with your web content can be considered a “black hat” technique. Swoboda Marketing is here to tell you there is no quick fix.  We can help you to improve the usability and performance of your website using solid and proven methods to reach its true ROI potential.

Ever wonder who links to your site? We can tell you. We provide a comprehensive report that shows you incoming links, domain authority and page authority from two sources.  We can help you clean up bad links and avoid duplicates.


We’re an agency, known for our no-nonsense approach. Just straight talking and smart thinking, delivered by a person who cares about the success of your business.

Call TODAY for your FREE CONSULTATION! 303-448-8841